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In the spirit of Ron Burgundy, we're kind of a big deal. That is, if you're into mortgage news. But, really, there's some good stuff in here.
PRMI WELCOMES GREAT LAKES DIVISION
Smithville, OHIO (February 11, 2015) — Primary Residential Mortgage, Inc. (PRMI), one of the largest retail mortgage lenders in the nation, announced today that it has partnered with Dave Shanilan and his team of mortgage experts to establish the Great Lakes Division. In addition to this new division, Shanilan brings to PRMI a solid network of partners from the financial planning and wealth management sectors.
“Dave and his team are not only experts in the mortgage lending industry, but they also understand how to work with financial planners and wealth managers,” said David Zitting, founder and CEO of PRMI. “Often, wealth managers need a mortgage partner to flawlessly execute financial strategies, such as refinancing. For more than 15 years, Dave’s team has earned the trust of the region’s top wealth managers. I could not be more pleased to welcome this division, and their partners, to the PRMI team.”
Working with financial planners is not a common practice for mortgage bankers, but Shanilan realized early in his mortgage banking career the benefits of these partnerships. In 1999 he began to fully establish a regional marketing alliance.
“Wealth managers rely on a mortgage lender who is well-versed about the products and can help them make strategic recommendations to their clients,” Shanlian said. “But it’s not enough to simply know the products. You must also have an intimate knowledge of their process and fully understand their goals. By understanding what they want to accomplish, we have become an important part of their practice.”
A branch in Portage, Mich., led by 17-year mortgage industry veteran Beth Grochowski, will join the division later this year.